Hublot has released a limited edition replica King Power Unico to mark 10 years since it first released the All Black Concept design for its watches.
It is also 10 years since the brand started working with the Alan Shearer Foundation, a charity established by the Newcastle and England football legend to give free disabled access to his Activity Centre.
Only two of the King Power Unico Alan Shearer fake watches will be made. One will be worn by Mr Shearer. The other will be auctioned at a dinner in February to raise money for his foundation.
The announcement took place at an event organised by Hublot retailer Rox, attended by Benoit Lecigne, brand director for Hublot United Kingdom, France, Belux & Eastern Europe.