Ever, true replica watches adepts eager to buy the products of the greatest swiss made watches. But now most of top brands are joining these conventional manufactures in the horological hall of fame.
Historically driven by rarity, design and that all-important “point of difference”, luxury brands had regularly worked with outside designers to create one-of-a-kind objects for their customers. But aesthetics – intrinsically linked to a sense of place – would become the greatest point of difference between those charged with creating best high quality sky dweller replica watch swiss at luxury houses based in Rome, London, Paris or New York, and those who toil hundreds, if not thousands, of miles away in Geneva and the Vallée de Joux.
Time was when buying a serious watch meant choosing between a select few, suitably soigné Swiss brands. But times change and today a host of luxury houses previously renowned for their jewellery (Cartier, Chaumet, Tiffany & Co), leather goods (Hermès) or fashion (Chanel, Dior, Ralph Lauren) are offering timepieces capable of competing with the very best horological offerings available.
Because our clients trust the company. [But] if we want to become a true watchmaker, we need to have functionality that speaks the language of travel, because we stand for travel. And if you want something that speaks the language of your brand, you can’t just buy it; you need to make it. ”
“In the Sixties and Seventies the store in Paris was an important seller of watches, ” he recalls, “but the quartz revolution made things easier. We’d collaborated on some models, by Jaeger-LeCoultre mostly, with changes to the dials and straps and so on, [but] quartz gave a greater freedom to alter shapes and size, because you had fewer constraints. And that’s how we started, with the Arceau good quality fake watches, in 1978, which is really the first time Hermès was a creator of its own watch. ”
The rise in the number – and quality – of watches emanating from these brands is -arguably as significant as the arrival of quartz technology was to the watch industry as a whole 40 years ago. And while there are clear differences between the approach taken by Swiss watch companies and luxury houses, to a certain extent these two moments are linked, too.